About
Zara Imrie, Founder of Clever Operators
Clever Operators is a UK-based AI automation company helping owner-led small businesses build AI systems that handle admin, operations, and repetitive tasks.
The short version
Clever Operators was founded by Zara Imrie, a chartered accountant and MBA graduate who has worked with over 1,000 businesses.
After years running a Google Ads agency, Zara saw the same problem everywhere: business owners drowning in manual, repetitive work that AI could handle. Not theoretical AI. Not "prompt engineering". Actual automations that run in the background and do the work.
So she built them. First for her own business. Then for clients. The results were the same every time: hours reclaimed, costs reduced, operations running smoother.
Clever Operators exists to bring that to every small business that needs it. No long-term contracts. No vendor lock-in. Just well-built automations that run without us.
Proof
We eat our own cooking
Everything we sell to clients, we've built for ourselves first.
Email triage
AI sorts, prioritises, and drafts responses to incoming emails. Saves 5+ hours per week.
Client reporting
Automated data pulls, analysis, and report generation. What used to take half a day now takes minutes.
Content workflows
Research, drafting, and scheduling handled by AI. Consistent output without constant input.
Values
How we work
Four principles that guide every project.
Clarity over complexity
Plain language. No black-box solutions. You'll always understand what we've built and why.
Results before theory
Every project starts with measurable outcomes. We show you the maths before we start building.
Built to run without us
Systems you own and can maintain. No vendor lock-in, no ongoing dependency. Your business, your infrastructure.
Honest about limits
We say no when AI isn't the right answer. Trust is built by being straight with you, not by overselling.
Want to work together?
Book a discovery call. We'll talk about where you're losing time and whether automation is the right fix.
Book a Discovery Call